Jowelle did not only come under heavy scrutiny and criticism from nationals of T&T, but was ridiculed and laughed at when on the streets. Though much negative comments were thrown toward Jowelle, it saw her taking everything in strides, and becoming the success she is today. Known for being an animal rights activist, she has a big heart, caring for abandoned and stray dogs, and hoping that people would become more educated on dealing with animals that are sick, and not abandon them on the wayside. She was interviewed on numerous occasions on national television, encouraging people to be more caring and show compassion for the animals. Not only this, but Jowelle is a well known hairstylist, located on Independence Avenue, San Fernando. You can see her newly renovated building, decorated in bright beautiful colours with lots of flair when driving by. Her work is immaculate and speaks for itself, proving to others that anything is possible when you put their mind to it, while fusing it with her passion. Jowelle’s clientele consist of prominent ministers, business women and men, doctors, as well as any individual wanting to get that fresh new modern style for their weddings, graduation, dinners, parties etc. A very hard worker, Jowelle arrives early to ensure she is able to facilitate her clients who want early appointments and leaves late for the ones who can only make it after work. Jowelle’s work ethics show that sexual preference has nothing to do with becoming a successful entrepreneur; it’s all about hard work, dedication, commitment and supporting your cause.
Today, Jowelle embarks on a journey to “change San Fernando into the incredible city that it should be.” She is on the campaign trail to become the next Independent Councilor for San Fernando West, and is rallying support from the people of San Fernando to make this endeavour a success. Thus far, she has been receiving resounding responses and encouragement from individuals who have been backing her 100%. This is just another, of the many achievements that Jowelle has accomplished thus far. It is amazing to see the day has come, when a person’s sexual preference no longer became a factor in a person’s ability to be successful. Society is becoming more accepting; people are now making the effort to educate themselves on sexuality and preferences before passing judgment. Jowelle is just one of the many successful entrepreneurs who have a motivating story and we do wish her the best in all endeavours undertaken. Cheers to you Jowelle de Souza for being another beckon of hope for those who are struggling with a similar situation.
